As an independent company without any collegiate or professional league licenses to date, Poppersworld, Inc. has engaged in bold, aggressive and unconventional, outside the box marketing initiatives on a local and national scale that have been well received.
In 2010, Poppersworld, Inc. secured a major product placement in the motion picture theater release, Just Wright, distributed by Fox Searthlight. In this romantic basketball comedy which grossed over $21 million domestically, a physical therapist (Oscar nominated, Golden Globe Award winning actress and rapper Queen Latifah) falls in love with her patient (Oscar award winning rapper Common), a basketball player. Poppers basketball net is featured at the 59:27 mark in the film when two actors are on the infamous Rucker Park Basketball Courts in Harlem, NY.

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